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Design Thinking


Clark Kellogg & Jeff Eyet

UC Berkeley, Haas School of Business

6 weeks online | September 3


Live Access to Faculty

Attend live teaching sessions with the faculty and weekly office hours with team facilitators.


Global Networking

Grow your network with classmates and alumni from around the globe.


Collaborative Learning

Reinforce new knowledge and skills through team projects and collaboration.


World-Class Expertise

Learn from top-tier business school faculty, Silicon Valley industry leaders, and more.


Innovation is a process that requires diligence, discipline, and focus. As such, it requires mental frameworks that foster curiosity, empathy, and the suspension of judgment. It also requires shared tools, practices, and habits of mind. 


A fundamental premise of this Design Thinking course is that creativity is something all humans have access to. The course will introduce you to the tools and practices of innovation, to deep customer insights, and to Design Thinking in a variety of business contexts.

Course Format

This course is project-based and rooted in collaborative learning. As such, you will have the benefit of continuously applying the frameworks and techniques you will learn to a real-world challenge. In addition to the video content, each team will work with a dedicated team facilitator and will participate in live, synchronous sessions with the faculty. Each participant who successfully complete the full six-week curriculum will receive a certificate of completion issued by The Berkeley Innovation Group.


80+ exclusive video lectures, guest interviews, short assessments, and discussion boards


Continuous teamwork alongside facilitators and faculty with team video conferences each week


Two live, 60-minute faculty-led case discussions and lectures


We accept qualified candidates on a rolling basis until the application deadline. Space in the cohort is limited to 30 participants to ensure a highly interactive experience, so we encourage you to apply early. Please note that live sessions with faculty and facilitators will take place at pre-defined times, based on time zones and availabilities.

Upcoming Cohorts

Sept. 3, 2019 - Oct. 15, 2019

Apply by August 30


6 weeks


6-8 hrs/week





upon completion

For enterprise and group inquiries, please contact


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Clark Kellogg (right) is a Senior Lecturer in Innovation and Design Thinking at the UC Berkeley Haas School of Business*. He has also taught innovation practices in the UC Berkeley Schools of Information and Architecture. He has practiced architecture, product design, graphic design, corporate strategy design, and global brand management for several decades. He runs corporate and graduate workshops in innovation practices and communications, and has advanced training as an executive coach and innovation facilitator. Clark is a Co-founder of the Design Thinking consultancy, The Berkeley Innovation Group.

Jeff Eyet (left) is the CEO and Co-founder of The Berkeley Innovation Group, which is built upon the philosophy that corporate innovation requires a process of advanced common sense known as Design Thinking. He works to transform companies and their employees by using an experiential learning approach to infuse Design Thinking capabilities into executive teams and throughout company cultures. Jeff recently joined the faculty at Berkeley Haas, where he teaches Design Thinking alongside Clark Kellogg.

Guest Speakers

Elizabeth Glenewinkel

Director, Strategic Innovation


Kasey Koopmans

Innovation Consultant

Berkeley Innovation Group

Marko Müller

Possibilist & Innovator


Dr. Vivek Rao

Lecturer, Innovation & Design

UC Berkeley

Katharina Leistenschneider

Service Designer

I completed most of my undergraduate degree online, and this course completely reset my expectations of what an online course can be. The high degree of teamwork, interaction with Jeff and Clark, and the crisp, high-quality video lectures provided a very enjoyable and engaging learning experience.

     - Heather U., USA, Senior Account Manager

Lesson plan

Fundamentals of Design Thinking


Phase Two:



Phase Four: Experimentation


Phase One: Discovery


Phase THREE: Ideation


Next Steps:

Monday Morning


The Knowdeon presence in support of the work was also, for me, very important because I always felt connected and supported. I contrast this feeling to my serial MOOCism! I rarely complete a MOOC because of the sense of isolation - even when using chats rooms.

     - Sharon J., England, Organizational Development and Design Consultant


  • Design Thinking skills, mindsets, and practices to drive innovation by approaching complex problems in new ways and discovering novel solutions.

  • Knowledge of research methods, ethnography techniques, user interview skills, and how to generate insights from large amounts of field data.

  • Ability to identify the real, underlying problems and needs of customers and to generate solutions through experiments, rapid prototyping, iterative design, and storytelling.

  • A structured framework and methodology for maximizing the return on limited resources in new-venture contexts and for accelerating innovation in medium- and large-sized organizations.


* Certificate issued by The Berkeley Innovation Group. Please note that this course is not  affiliated with UC Berkeley.