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Live Access to Faculty

Engage in live discussions with classmates and the Berkeley faculty.

Hands-on Project

Add a design project to your portfolio as you master the innovation process.

Global Teams

Collaborate with a team of experienced professionals.

Silicon Valley Expertise

Gain unique insight from leading industry experts in Silicon Valley.

 

about this course

Innovation is a process that requires diligence, discipline, and focus. As such, it calls for mental frameworks that foster curiosity, empathy, and the suspension of judgment. It also requires shared tools, practices, and habits of mind. 

A fundamental premise of this Design Thinking course is that creativity is something all humans have access to. The course will introduce you to the tools and practices of innovation, to deep customer insights, and to Design Thinking in a variety of business contexts.

Program Format

This course is project-based and rooted in collaborative learning. As such, you will have the benefit of continuously applying the frameworks and techniques you will learn to a real-world challenge. 

 

You can choose among three flexible formats, depending on your  goals, budget, and availability. The on-demand Trailblazer track gives you anytime, anywhere access to the course content and an opportunity to complete a peer-graded individual project.

If you are looking for deep, applied training in Design Thinking, opt for the six-week Practitioner track. The small-cohort format (no larger than 30 participants) will enable you to forge professional connections and immerse you in the innovation cycle with a global team. The live access to full-time UC Berkeley faculty and opportunity to collaborate with fellow professionals make this a truly remarkable experience on par with face-to-face workshops.

The ultimate Specialist track allows you to take everything you learned during the Practitioner cycle and continue on for 4 extra weeks of personalized one-on-one coaching with the faculty. At the end of this journey, you will be versed in the innovation process and equipped to run your own workshops.

PROGRAM Tracks

 
Specialist

LIVE,

INTERACTIVE

10-WEEK COHORT

Practitioner

LIVE,

INTERACTIVE

6-WEEK COHORT

Trailblazer

ON-DEMAND

 

PRICING

Available cohort start dates:  January 6March 23.

 

CURRICULUM

Fundamentals of Design Thinking

I

Phase Two:

Insight

III

Phase Four: Experimentation

V

Phase One: Discovery

II

Phase THREE: Ideation

IV

Next Steps:

Monday Morning

VI

MEET THE INSTRUCTORS

Clark.PNG

Senior Lecturer, UC Berkeley, Haas School of Business* | Co-Founder, The Berkeley Innovation Group

Co-Instructor

Clark Kellogg

Clark is a Senior Lecturer in the Innovation, Creativity, and Design Practice group at UC Berkeley Haas. He runs corporate and graduate workshops in innovation practices and communications, and has advanced training as an executive coach and facilitator. He has practiced architecture, product design, graphic design, corporate strategy innovation, and global brand management for several decades. He is a Co-founder of The Berkeley Innovation Group.

Jeff Eyet 3.jpg

Lecturer, UC Berkeley, Haas School of Business* | CEO and Co-Founder, The Berkeley Innovation Group

Co-Instructor

Jeff Eyet

Jeff is the CEO and Co-founder of The Berkeley Innovation Group, which is built upon the philosophy that corporate innovation requires a process of advanced common sense known as Design Thinking. He works to transform companies and their employees by using an experiential learning approach to infuse Design Thinking capabilities into executive teams and throughout company cultures. Jeff recently joined the faculty at Berkeley Haas, where he teaches Design Thinking alongside Clark.

GUEST SPEAKERS

Elizabeth Glenewinkel

Director, Strategic Innovation

Salesforce

Dr. Vivek Rao

Lecturer, Innovation & Design

UC Berkeley

Kasey Koopmans

Innovation Consultant

Berkeley Innovation Group

Marko Müller

Possibilist & Innovator

MARKOPRENEUR GmbH

Katharina Leistenschneider

Service Designer, Germany

 
 

WHAT YOU WILL GAIN

  • Design Thinking skills, mindsets, and practices to drive innovation by approaching complex problems in new ways and discovering novel solutions.

  • Knowledge of research methods, ethnography techniques, user interview skills, and how to generate insights from large amounts of field data.

  • Ability to identify the real, underlying problems and needs of customers and to generate solutions through experiments, rapid prototyping, iterative design, and storytelling.

  • A structured framework and methodology for maximizing the return on limited resources in new-venture contexts and for accelerating innovation in medium- and large-sized organizations.

WHO WILL BENEFIT

What past participants say

I completed most of my undergraduate degree online, and this course reset my expectations of what an online course can be. The high degree of teamwork, interaction with the faculty, and the crisp, high-quality video lectures provided a very enjoyable and engaging learning experience.

     -Heather U., USA, Senior Account Manager

This applied program is best suited for business leaders and professionals who are looking to master the innovator's mindset and put it to use toward solving practical challenges in their corporate, government, or not-for-profit context.

 

Past participants have come from:

  • Industries: Healthcare, Higher Education, Information Technology, Management Consulting, Retail, Supply Chain & Logistics, Entrepreneurship.

  • Job Functions: CEO, Vice President, Account Executive, IT Expert, College Dean, Consultant, etc.

  • Countries: Belgium, Brazil, Germany, Holland, Japan, Peru, Singapore, Sweden, United Kingdom, United States.

 

Frequently asked questions