Live Access to Faculty
Engage in live discussions with classmates and the Berkeley faculty.
Add a design project to your portfolio as you master the innovation process.
Collaborate with a team of experienced professionals.
Silicon Valley Expertise
Gain unique insight from leading industry experts in Silicon Valley.
bring your innovation to life.
Like the emotion of love, the art and science of design are often at a loss for words in describing the shape, form, and function of an inventor’s idea.
Prototyping is the act of transforming your ideas and visions into something tangible that others can interact with. It’s a hands-on method to uncover truths and insights about your product, your potential customers, and your target market.
HOW IS THIS COURSE DESIGNED?
Entrepreneurship is immersed in ambiguity. This course gives you a safe space to explore the challenges associated with this type of environment. As such, it isn't a sleeper course. It is an intensive, hands-on, bootcamp-style online experience that will help you internalize entrepreneurial methods in prototyping and customer validation.
The course will equip you with the tools and insights to quickly build experiments for your hardware, software, and service concepts to gain real customer feedback and initial traction. You will take part in hands-on activities, become familiar with the latest prototyping tools, and leverage the Rapid Innovation Cycle - a process that helps to kickstart the development of new and innovative products and services.
Dr. Chris McCoy has taught prototyping to students in top-ranked MBA programs since 2011. Instead of being prescriptive, he will supplement the online content as a series of weekly live workshops to give you the full benefit of his expertise and to best tailor the material for you.
60+ exclusive video lectures, dozens of tools, and lively discussion boards.
Continuous teamwork alongside the faculty and facilitators.
Live faculty-led workshops and case discussions each week
To ensure a highly interactive experience, space in the cohort is limited to 20 participants. Seats are filled on a rolling basis, so we encourage you to register as early as possible (and no later than the stated enrollment deadline).
NOVEMBER 9, 2020
Apply by November 8th
Lve sessions with faculty will take place 7:00-8:00 am PST each Thursday.
MEET THE INSTRUCTOR
Dr. Chris McCoy earned his PhD in mechanical engineering from UC Berkeley and a Management of Technology certificate from the Haas School of Business. In 2010 he went to the Universidad Politécnica de Madrid on a Fulbright grant and taught the first edition of Hands-on Rapid Prototyping there.
The course content has since been adopted at IE Business School and UC Berkeley Haas and consistently rated as one of the best MBA electives available. After completing his PhD, Chris consulted for a large California utility company, where he helped develop internal work-management software and led executive teams through technical governance.
Chris left consulting to build You3Dit Inc., a company which helps people bring their ideas to life via a global network of designers and fabricators. You3Dit has now worked with large companies (e.g., Cisco Systems and Analog Devices) and startups alike and is a SkyDeck Accelerator company.
WHAT YOU WILL GAIN
Hands-on prototyping skills, mindsets, and practices to drive innovation by developing creative and responsive market solutions.
Mastery of the Rapid Innovation Cycle ™, including research methods, decision-making
frameworks, and rapid-iteration tactics.
Ability to identify the real, underlying problems and needs of customers and to generate
solutions through service, software, and hardware prototypes.
A structured framework and methodology for maximizing the return on limited resources in new-venture contexts and for accelerating innovation in medium- and large-sized organizations.
WHO WILL BENEFIT
This hands-on program is best suited for entrepreneurs and professionals who are looking to master the product-development and customer-validation processes in a rigorous context and gain essential tools to launch market-ready products.
Past participants have come from:
Industries: Healthcare, Higher Education, Information Technology, Management Consulting, Retail, Supply Chain & Logistics, Entrepreneurship.
Job Functions: CEO, Vice President, Account Executive, IT Expert, College Dean, Software Engineer, Mechanical Engineer, Consultant, etc.
Countries: Belgium, Brazil, Germany, Holland, Japan, Norway, Singapore, Sweden, United Kingdom, United States.
What past participants say
You’ll learn about the importance of prototyping for just any business, discover thousands of tools, and get your hands dirty over and over again. Chris will make sure you have fun and grow at the same time!
- Fede Pacheco, MBA