Insights: Making Sense of Your Customer Data
The Insights phase of Design Thinking enables your organization to re-frame and deepen its understanding of customer needs.
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Atanas Bakalov
- Jan 24, 2019
- 4 min
Five Principles for Building an Innovator’s Mindset
In pop culture, the depiction of innovation as a "light-bulb" moment is a widespread cliche. It implies that ideas descend upon us, as if...
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Atanas Bakalov
- Jan 10, 2019
- 3 min
Begin with Discovery: Engage Customers on Their Terms
When your business faces a complex challenge, where do you begin? Design Thinking is an innovation methodology to help you on this...
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